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CREATED BY White Goose.Design

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DRTV - DIRECT RESPONSE TELEVISION 

For the last 15 years Rob has a been a specialist in using DRTV (Direct Response TV) advertisements for charities to recruit monthly donors in one or two steps, engage viewers to join organisations or sign petitions, and generate leads for legacies.

Greenpeace ‘Save the Arctic’

Producer/Art Direction – Rob Patmore

Script – Jude Rudolf and Rob Patmore

Editor – Kirsten Straalman at Edit Company

Music - Tom Sijmons and Ramon Braumuller at Visual Noise

on air in Australia, Germany, Italy, New Zealand, South Korea, Switzerland and Turkey

read about the Italian results here: https://mobilisationlab.org/how-direct-response-tv-scales-emotional-stories-for-a-new-audience/

IFAW ‘Molly Circles’

Director/Producer/Art Director – Rob Patmore

Cameraman – Troy Reid at PlanetWILD

Script – Ian French at Northern Lights Direct

Editor – Alon Isocianu at Reactiv Post

on air in the US and the Netherlands

UNICEF ‘Henry Dixon’

Director/Producers – ML Lalonde and Rob Patmore

Cameraman – Andrew Clark at AsiaWorks

Script – ML Lalonde

Art Direction – Rob Patmore

Editor – Kirsten Straalman at Edit Company

Music - Tom Sijmons and Ramon Braumuller at Visual Noise

on air in 17 countries around the world

Water Aid ‘Lift the Burden’

Director/Producer/Art Director – Rob Patmore

Cameraman – Andrew Clark at AsiaWorks

Script – Andy Powell at Good Agency

Editor – Kirsten Straalman at Edit Company

on air in the UK

Vogelbescherming (Dutch Bird Protection Society)

Director/Cameraman/Editor – Tom Sijmons at Visual Noise

Concept, Script and Art Direction – Rob Patmore

Music - Tom Sijmons and Ramon Braumuller at Visual Noise

on air in the Netherlands

Crossbow’s DRTV services include:

  • Review of current DRTV programme: strategy, target audience, creative, media buying and response handling, and results analysis to produce a future optimization plan

  • Evaluation of existing film material available and filming options

  • DRTV advert production from concept development to post-production, including planning of the filming trip, filming in the field, copywriting, art direction, editing, music selection and voiceover recording (Rob’s deep bass voice is often used for voiceovers too)

  • Media agency selection and management, including buying airtime and making deals with TV stations

  • Supplier selection, set-up and management of telephone, SMS and online response handling

  • Ongoing results analysis and continual optimisation to improve ROI

  • Training workshops and individual coaching of fundraising staff to run DRTV

Rob has significant international DRTV experience and a broad network of partners and suppliers, having worked on campaigns on air in 34 countries around the world:

  • Western Europe: Ireland, UK, Portugal, Spain, France, Italy, Belgium, Netherlands, Switzerland, Germany, Austria, Denmark, Norway, Sweden, Finland and Greece

  • Eastern Europe: Poland, Hungary, Slovenia, Croatia and Romania

  • Americas: US, Canada, Brazil and Colombia

  • Asia/ SE Asia: Turkey, India, Thailand, Indonesia, Malaysia, Japan, South Korea, Australia and New Zealand