DRTV - DIRECT RESPONSE TELEVISION
For the last 23 years Rob has a been a specialist in using DRTV (Direct Response TV) advertisements for charities to recruit monthly donors in one or two steps, engage viewers to join organisations or sign petitions, and generate leads for legacies.
MSF ‘Front Line’
Producer/Art Direction/Script – Rob Patmore
Editor – Kirsten Straalman at Edit Company
on air in France and Ireland​
Irish Red Cross ‘Always There’
Producer/Art Direction/Script – Rob Patmore
Editor – Kirsten Straalman at Edit Company
on air in Denmark, Ireland​, Sweden and Switzerland
UNICEF ‘Henry Dixon’
Director/Producers – ML Lalonde and Rob Patmore
Cameraman – Andrew Clark at AsiaWorks
Script – ML Lalonde
Art Direction – Rob Patmore
Editor – Kirsten Straalman at Edit Company
Music - Tom Sijmons and Ramon Braumuller at Visual Noise
on air in 17 countries around the world
IFAW ‘Don't Let Them Suffer’
Producer/Art Director/Script – Rob Patmore
Editor – Kirsten Straalman at Edit Company
on air in the Netherlands, Germany, France and UK
La SPA France (La Société Protectrice des Animaux)
Director/Producer/Art Director/Script – Rob Patmore
Editor – Kirsten Straalman at Edit Company
Cameraman - Johan Sneep
on air in France
Crossbow’s DRTV services include:
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Review of current DRTV programme: strategy, target audience, creative, media buying and response handling, attribution and results analysis to produce a future optimization plan
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Evaluation of existing film material available and filming options
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DRTV advert production from concept development to post-production, including planning of the filming trip, filming in the field, copywriting, art direction, editing, music selection and voiceover recording (Rob’s deep bass voice is often used for voiceovers too)
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Media agency selection and management, including buying airtime and making deals with TV stations
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Supplier selection, set-up and management of now mostly online response handling through search and QR codes
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Ongoing results analysis through attribution systems and continual optimisation to improve ROI
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Training workshops and individual coaching of fundraising staff to run DRTV
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Rob has significant international DRTV experience and a broad network of partners and suppliers, having worked on campaigns on air in 39 countries around the world:
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Western Europe: Austria, Belgium, Denmark, Finland, France, Germany, Greece, Ireland, Italy, Netherlands, Norway, Portugal, Spain, Sweden, Switzerland and the UK
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Eastern Europe: Croatia, Czech Republic, Hungary, Poland, Romania and Slovenia
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Africa: South Africa
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Americas: Argentina, Brazil, Canada, Colombia, Ecuador, Uruguay and the US
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Asia/SE Asia: Australia, India, Indonesia, Japan, Malaysia, New Zealand, South Korea, Thailand and Turkey