Skilful video storytelling can be one of the most effective ways to engage people with your cause, educate them about what you do and how you do it, and then build loyalty so that they stay supporting you for their lifetime. And at the same time you are building and strengthening your brand.

 

Crossbow produces engagement videos for a number of purposes:

• Generate leads digitally on platforms such as Facebook and Instagram

• Recruit donors within TV galas and telethons

• Welcome and then frequently thank donors without asking them to do anything

• Educate donors about sometimes complex projects and demonstrate the need for their continuing financial support

• Inspire charity staff in training programmes and at conferences

 

Sometimes these are created from existing film material and sometimes filmed specifically for purpose. But always they are produced to fit an organisation’s overall strategy, for a specific target audience and with key and often measurable objectives.

 

Rob has also worked on Virtual Reality videos for UNICEF and Greenpeace that are used in street and event fundraising to engage the public in the work of NGO’s. VR is also used effectively when pitching to institutional and corporate donors. Unlike linear videos the power of VR is that it makes you feel like you are actually there, where the problem is and where the organisation is working on solutions. That’s why it’s sometimes known as the “empathy machine”.