ENGAGEMENT

Skilful video storytelling can be one of the most effective ways to engage people with your cause, educate them about what you do and how you do it, and then build loyalty so that they stay supporting you for their lifetime. And at the same time you are building and strengthening your brand.

Greenpeace Antarctic Ocean Sanctuary campaign video used on Facebook

Copywriters – Josh Pinder and Rob Patmore

Art Direction – Rob Patmore

Editor – Kirsten Straalman at Edit Company

UNICEF Roger Moore video used in TV fundraising galas

Producer/Interview/Art Director – Rob Patmore

Cameraman – Andrew Clark at AsiaWorks

Editor – Kirsten Straalman at Edit Company

IFAW Molly thank you video sent to new monthly donors

Director/Producer – Rob Patmore

Copywriter - Ian French at Northern Lights Direct

Cameraman – Troy Reid at PlanetWILD

Art Direction – Ian French at Northern Lights Direct and Rob Patmore

Editor – Alon Isocianu at Reactiv Post

UNICEF VR video about a Syrian girl called Nase living in a refugee camp in Turkey

Director/Editor – Mark Bodnar

Producer/Art Director – Rob Patmore

Cameraman – Philipp Wenning at INVR

Sound – Max Fleming at INVR

Copywriter – ML Lalonde

Skilful video storytelling can be one of the most effective ways to engage people with your cause, educate them about what you do and how you do it, and then build loyalty so that they stay supporting you for their lifetime. And at the same time you are building and strengthening your brand.

 

Crossbow produces engagement videos for a number of purposes:

  • Generate leads digitally on platforms such as Facebook and Instagram

  • Recruit donors within TV galas and telethons

  • Welcome and then frequently thank donors without asking them to do anything

  • Educate donors about sometimes complex projects and demonstrate the need for their continuing financial support

  • Inspire charity staff in training programmes and at conferences

 

Sometimes these are created from existing film material and sometimes filmed specifically for purpose. But always they are produced to fit an organisation’s overall strategy, for a specific target audience and with key and often measurable objectives.

 

Rob has also worked on Virtual Reality videos for UNICEF and Greenpeace that are used in street and event fundraising to engage the public in the work of NGO’s. VR is also used effectively when pitching to institutional and corporate donors. Unlike linear videos the power of VR is that it makes you feel like you are actually there, where the problem is and where the organisation is working on solutions. That’s why it’s sometimes known as the “empathy machine”.

© 2019 ALL RIGHTS RECEIVED. 

CREATED BY White Goose.Design

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